Start With Science
We've have helped . . .
Netflix start with the science of choice.
Disney start with the science of emotion.
New brands start with the science of story.
Activist groups start with the science of bias.
UnitedHealth start with the science of habits.
Comic-Con start with the science of community.
Here's how you too can start with science.
Netflix start with the science of choice.
Disney start with the science of emotion.
New brands start with the science of story.
Activist groups start with the science of bias.
UnitedHealth start with the science of habits.
Comic-Con start with the science of community.
Here's how you too can start with science.
How It Works
Start: You begin with a customized "Start With Science" package of the most relevant behavioral science and design strategies to your business goals.
Process: With the science, you build and ideate in joyful, creative, and outcome focused experiences and processes.
Result: Science + a process + your creativity = magic, as what you create is built on the foundation of the most advanced revenant knowledge and your own abilities.
When you start with science, you start very close to the finish line of a great idea.
The Power
You've seen the power and impact of Start with Science on Netflix.
Excerpt from Ian Tingen's Behavioral Science twitch class.
Our unique power comes in having a "scientific mind and artistic heart" and with it being able to uniquely transform scientific knowledge into truly spectacular usable ways.
"Troy has the super power to turn science in usable tools."
-Brad Robertson, On Your Feet Partner
"Troy's work for us was fundamental and brilliant."
-Michael Crooke, Former CEO of Patagonia
"The 100 Most Discussed Acamemic Papers of 2020"
-Altmetric 2020, numbers 13 and 86
"Troy has the super power to turn science in usable tools."
-Brad Robertson, On Your Feet Partner
"Troy's work for us was fundamental and brilliant."
-Michael Crooke, Former CEO of Patagonia
"The 100 Most Discussed Acamemic Papers of 2020"
-Altmetric 2020, numbers 13 and 86
The Difference
With Start With Science, you begin with breakthroughs.
In most traditional ideation sessions, there’s only a few basic breakthrough moments where someone realizes a fairly simple truth about human experience. We start your ideation with many of these breakthroughs and go beyond the basics.
We bring in the basic and the completely original insights on human experience, and then bring in more clarity, volume, and proper ideating methods to provide your creativity the strongest foundations to build on.
With Start With Science, you begin with breakthroughs.
In most traditional ideation sessions, there’s only a few basic breakthrough moments where someone realizes a fairly simple truth about human experience. We start your ideation with many of these breakthroughs and go beyond the basics.
We bring in the basic and the completely original insights on human experience, and then bring in more clarity, volume, and proper ideating methods to provide your creativity the strongest foundations to build on.
The Promise
Everything that ever has or ever will feel amazing is because of forces that psychological science mostly already knows.
The best consumer experiences, theme park rides, movies, concerts, products, games, ads, and work environments all follow, not break, the invisible rules and forces identified in psychological science. We begin your ideation by bringing you these forces identified by science, and then letting you set your creativity free with them.
Let your creativity stand on the shoulders of science.
Everything that ever has or ever will feel amazing is because of forces that psychological science mostly already knows.
The best consumer experiences, theme park rides, movies, concerts, products, games, ads, and work environments all follow, not break, the invisible rules and forces identified in psychological science. We begin your ideation by bringing you these forces identified by science, and then letting you set your creativity free with them.
Let your creativity stand on the shoulders of science.