We've have helped . . .
Netflix start with the science of choice.
Disney start with the science of emotion.
New brands start with the science of story.
Activist groups start with the science of bias.
UnitedHealth start with the science of habits.
Comic-Con start with the science of community.
Netflix start with the science of choice.
Disney start with the science of emotion.
New brands start with the science of story.
Activist groups start with the science of bias.
UnitedHealth start with the science of habits.
Comic-Con start with the science of community.
The Power
Our unique power comes from having a "scientific mind and artistic heart" and with it being able to uniquely transform scientific knowledge into truly spectacular usable ways.
"Troy has the super power to turn science in usable tools."
-Brad Robertson, On Your Feet Partner
"Troy's work for us was fundamental and brilliant."
-Michael Crooke, Former CEO of Patagonia
"The 100 Most Discussed Academic Papers of the Year"
-Altmetric 2020, numbers 13 and 86
"Troy has the super power to turn science in usable tools."
-Brad Robertson, On Your Feet Partner
"Troy's work for us was fundamental and brilliant."
-Michael Crooke, Former CEO of Patagonia
"The 100 Most Discussed Academic Papers of the Year"
-Altmetric 2020, numbers 13 and 86
How It Works
Start: We begin with the most powerful behavioral science, psychology, and design principles relevant to your goals.
Process: With your input, we use a "scientific mind, artistic heart" creative process to powerfully design with you or consult for you.
Result: What we create and consult on is built upon the foundations of the most advanced knowledge applied in the right way.
When you start with science, you start very close to the finish line of a great idea.
Start: We begin with the most powerful behavioral science, psychology, and design principles relevant to your goals.
Process: With your input, we use a "scientific mind, artistic heart" creative process to powerfully design with you or consult for you.
Result: What we create and consult on is built upon the foundations of the most advanced knowledge applied in the right way.
When you start with science, you start very close to the finish line of a great idea.
