ServicesI help people design amazing things and solve problems with these services.
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Ideas
Instant ideas delivered via audits, guides, or facilitated "start with science" ideation sessions. How it works: The Start With Science Method. |
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"Amazing and useful."
-Kari Wynnemer, UnitedHealth
-Kari Wynnemer, UnitedHealth
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Design
Full design or prototyping of products, services, or events; as well as collaborative field delivery and testing when needed. "Great business ready design from science."
-Amber Brown, Disney Imagineering |
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Training
Trainings, talks, and workshops on topics including psychology, bias, story, marketing, habit, and “science of cool.” Also offered: audits of existing trainings. See full list. "Troy has the superpower to turn science into tools"
-Brad Robertson, On Your Feet |
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Guidance
Like office hours with your favorite business professor: this is a regular guiding chat with myself and other PhDs and experts. "Troy's work for us was fundamental and brilliant."
-Michael Crooke, Way-B |
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Data
With a mix of scientific thinking and expert intuition, we produce hypotheses and analyses that have never been applied to your data. Our work has offered novelty to even great data sophisticated companies like Netflix and UnitedHealth. "Troy is one of my favorite people to work with."
-Dan Ariely, Behavioral Economist |
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The Method
Goal: Establish the business goals.
Define: Deeply define the most relevant behavioral science and practice.
Apply: Creatively, situationally, and tactfully apply the defined knowledge.
Goal: Establish the business goals.
Define: Deeply define the most relevant behavioral science and practice.
Apply: Creatively, situationally, and tactfully apply the defined knowledge.
Art by Gary Hirsh.