Start With Science
Mission: Everything we do should start with the relevant science. From that foundation, we can be our most creative and impactful. Services: As a behavioral scientist, I help people create amazing things and make important decisions by creatively applying the most relevant behavioral sciences via Start With Science designs, collabs, audits, data, talks, trainings, consulting, and more. Guide: An Intro To Start With Science Ideation |
My work and professional services are based in overlapping missions. All are related to the philosophy of scientific mind, artistic heart.
"Troy is one of my favorite people to work with."
Dan Ariely
Duke University Behavioral Economist, Author, My Dissertation Advisor
Dan Ariely
Duke University Behavioral Economist, Author, My Dissertation Advisor
Organizations & Training
Re-design organization strategy for the distributed world, create HIVEs ( highly interactive virtual experiences) for meetings, ideations, and training, and get the best education on topics of all kinds.
Cause Studies
Apple - Overcoming bias in design and inclusion
Intel - Interactive online guides to the distributed world
Uber - Creating HIVEs high interactive virtual experiences Nike - The Distributed Work Toolkit
Action Academia
Cutting edge research and training that tool-ify science and empowers action. Case Studies: Guides: Applying Solution Aversion, Vice-Virtue Bundles, Subjective Consumer Enjoyment |
Experience Design
Create impactful moments, products, and content. Services: Start With Sciences, The Model of Yes Past Work: Disney - Designing at the Park, Netflix: Re-Imagining Guides: Applying Solution Aversion, Vice-Virtue Bundles, Subjective Consumer Enjoyment |
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
HIVEs w/ Dr. Troy Campbell
Mission: To use and promote the concept of Highly Interactive Virtual Experiences (HIVEs) to teach, ideate, and train, especially around science and creative topics. Service: In collaboration with On Your Feet, I offer a full list of HIVEs. These are HIVE versions of all my talks, ideations, MBA classes, and trainings, including the popular Engaged, Super Story, Design Like Disney, The Science of Cool, Start With This Science, and more. Guides: Why We Teach Tools and IKEA Effect for Ed |
Welcome to Team Science
Mission: To show that Team Science is fighting a weird battle: it is a battle we only win when most of the people we think of as “against us” join us. Services: Using a "radical, but welcoming" approach, I work with Frank and CSI to produce guides, consulting, and cons. Guides: Solution Aversion and Welcoming to Team Science, Re-Labeling Denial, Flight From Facts, The Right Way to Tell Someone They Are Wrong, |
"Solution Aversion is one of the most important ideas to understanding today's political divide and science denial."
Cass Sunstein
Regulatory Czar of the Obama Administration
Cass Sunstein
Regulatory Czar of the Obama Administration
Re-Data
Mission: To re-analyze, re-think, and re-imagine one's data with the scientific rigor and the intuition-inviting nature of hypothesizing. Services: Provide nearly novel instant insights for one's data strategy, as well as long term plans to improve data via re-analyses, coaching, and training. Guides: coming in 2021. |
The 101 of Everything
Mission: The quest to understand the 101 of everything because when you understand the 101 of anything, it helps you with everything. Service: I do fun general interest trainings in behavioral science, from happiness to story, to designing theme park rides, to bias, to memory, to the science of cool, because learning the basics of anything, especially in psychology and behavior, will help you understand everything else at work better. Guide: I hosted the Oregon Business 1O1 Podcast on this general mission across business topics. |
"Troy has the super skill to turn science into tools."
Brad Robertson
Owner of On Your Feet
Brad Robertson
Owner of On Your Feet
Hello,
My name is Troy, I am a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), now professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth) and currently chief creative at Tingen and chief scientist at On Your Feet. I believe everything can be awesome when you start with the right science and follow with the right creative process, and I hope one of my services or guides can help you make something awesome and impactful. Enthusiastically, Troy Campbell When you start with science, you start very
close to the finish line of a great idea. |
New Hiduke Design Foundations
For Stories, Lyrics, Media, and Experiences Hiduke puts together fundamental truths about people and artistically builds from them in business practical ways to create innovative and unique Design Foundations for entertainment content.
From a series called "Villain Speeches," to a design for a video crowd sourced movie, to lyric foundations for country and pop music, as well intellectual content like "The Logic Show" and "1O1" designs, Hiduke is the scientific mind, artistic heart, business focused approach at its most creative. |