COVID-19
About
Dr. Troy Campbell is a behavioral scientist with a scientific mind and artistic heart. As a
professor of business at University of Oregon’s Lundquist College of Business, he
works to train executives and undergraduates in ideation, creativity, and
communication.
His mind-centric work focuses on how people often think unscientifically or irrationally.
His research has been used by numerous Fortune 500 companies and was cited by the
Obama Administration as key to understanding our political climate.
His heart-centric work focuses on what makes experience more enjoyable and
meaningful, and has used this research in service of Disney Imagineering, Netflix
Insights, and Comic-Con.
Dr. Troy Campbell is a behavioral scientist with a scientific mind and artistic heart. As a
professor of business at University of Oregon’s Lundquist College of Business, he
works to train executives and undergraduates in ideation, creativity, and
communication.
His mind-centric work focuses on how people often think unscientifically or irrationally.
His research has been used by numerous Fortune 500 companies and was cited by the
Obama Administration as key to understanding our political climate.
His heart-centric work focuses on what makes experience more enjoyable and
meaningful, and has used this research in service of Disney Imagineering, Netflix
Insights, and Comic-Con.