My dissertation looks at enhancing experiences through subjective mastery.
Subjective mastery is the feeling of some expertise with a consumer domain and is most conceptually similar to "domain specific self-efficacy."
Generally it makes people enjoy items more.
Subjective mastery can be experienced with and without objective "real" mastery. Thus it is a big part of "real" mastery's influence on enjoyment and something much more.
It is both a chronic feeling and something that can change based on momentary feedback quite feasibly by marketers.
We find this subjective mastery effect is stronger for high versus low quality items.
And this occurs even if we just tell consumers the item is high quality.
(and further even if the item is just a terrible short story I wrote as a 20-year-old)