Start With Behavioral Science
Design, decide, and get creative by starting with the most advanced and relevant behavioral science.
When Netflix wants to improve the UX, they start with the science of choice.
When UnitedHealth re-imagines wellbeing, they start with the science of habits.
When Way-B strategizes for their start-up brand, they start with the science of story.
When Disney designs for better guest experiences, they start with the science of emotion.
We've helped these and many companies, leaders, and designers build their ideas on the strongest possible foundation: the most relevant and advanced science.
Here's how you too can start with the science.
When you start with science,
you start very close to the finish line of a great idea.
you start very close to the finish line of a great idea.
How It Works
The Start: You begin with a customized "Start With Behavioral Science" package of the most relevant behavioral science and design psychology strategies to your business goals.
The Process: With that science, you build and ideate in a joyful, creative, and outcome focused process called "define + apply" that can be done in one workshop, regular sessions, or by a team of experts.
The Result: Everything you ideate and design is built on the foundation of the most advanced and relevant behavioral design knowledge and practices.
The formula is simple but powerful: science + your creativity + a process = magic.
The Start: You begin with a customized "Start With Behavioral Science" package of the most relevant behavioral science and design psychology strategies to your business goals.
The Process: With that science, you build and ideate in a joyful, creative, and outcome focused process called "define + apply" that can be done in one workshop, regular sessions, or by a team of experts.
The Result: Everything you ideate and design is built on the foundation of the most advanced and relevant behavioral design knowledge and practices.
The formula is simple but powerful: science + your creativity + a process = magic.
Netflix Case Study
You've seen the impact of a Start with Science on Netflix.
For Everywhere
There's a start with behavioral science for everything.
There's a science of choice, engagement, story, motivation, Gen-Z, and even a science of cool. We have developed start with science on these topics as well as custom start with science packages for theme parks, streaming platforms, marketers, activists, trainers, leaders, distributed work, internal communications, doctors, and more.
Read Case Studies: UnitedHealth, Disney, R2C, Way-B (coming soon)
There's a start with behavioral science for everything.
There's a science of choice, engagement, story, motivation, Gen-Z, and even a science of cool. We have developed start with science on these topics as well as custom start with science packages for theme parks, streaming platforms, marketers, activists, trainers, leaders, distributed work, internal communications, doctors, and more.
Read Case Studies: UnitedHealth, Disney, R2C, Way-B (coming soon)
Comparison to Traditional Forms
We begin with breakthroughs.
In most traditional ideation sessions, there’s a breakthrough moment where someone realizes a fairly basic truth about human experience and then they design an idea from it. We start your ideation there and quickly go beyond.
We bring in basic and some not-so-basic truths of human experience, and then bring more clarity, volume, and proper ideating methods to provide your creativity the strongest foundations to build on.
Start With Science also excels in the distributed work as it answers the need for structure in video meetings and asynchronous work. By Staring With Science, you have a constant return point that anchors a single session or month of ideation providing what researchers call “constrained creativity.”
We begin with breakthroughs.
In most traditional ideation sessions, there’s a breakthrough moment where someone realizes a fairly basic truth about human experience and then they design an idea from it. We start your ideation there and quickly go beyond.
We bring in basic and some not-so-basic truths of human experience, and then bring more clarity, volume, and proper ideating methods to provide your creativity the strongest foundations to build on.
Start With Science also excels in the distributed work as it answers the need for structure in video meetings and asynchronous work. By Staring With Science, you have a constant return point that anchors a single session or month of ideation providing what researchers call “constrained creativity.”
The Promise
Everything that ever has or ever will feel amazing is because of forces that psychological science mostly already knows. The best consumer experiences, theme park rides, movies, concerts, products, games, ads, and work environments all follow, not break, the invisible rules and forces identified in psychological science. We begin your ideation by bringing you these forces identified by science, and then letting you set your creativity free with them.
Let your creativity stand on the shoulders of the knowledge of science. And remember, no one knows all the relevant science. Even the absolute best people in the world at their jobs don't know all the relevant science. That means at any moment, any of us can climb up a couple steps toward a new or better idea by starting with a little more science.
Everything that ever has or ever will feel amazing is because of forces that psychological science mostly already knows. The best consumer experiences, theme park rides, movies, concerts, products, games, ads, and work environments all follow, not break, the invisible rules and forces identified in psychological science. We begin your ideation by bringing you these forces identified by science, and then letting you set your creativity free with them.
Let your creativity stand on the shoulders of the knowledge of science. And remember, no one knows all the relevant science. Even the absolute best people in the world at their jobs don't know all the relevant science. That means at any moment, any of us can climb up a couple steps toward a new or better idea by starting with a little more science.
