Business and marketing consulting through weekly chats with us, two strategy and design psychologists.
"Because every problem is a psychology problem."
Tingen is a behavioral science and strategy firm that aims to bring psychology more directly into businesses.
Start With Science
Everything can be awesome when you start with the best and most relevant science, particularly behavioral science, and then get creative, as I do and teach in my consulting, R&D, audits, talks, trainings, better data, and more.
"Scientific mind, artistic heart."
A mission to define and apply the wide array behavioral and psychology sciences to everything.
The Distributed Way
The (often very fun) ways to do everything in distributed work, including trainings, meetings, culture, teams, and ideation.
"There is joy and opportunity in this distributed world."
OYF is a collision of business, art, and science that solves a wide range of serious business problems.
My name is Troy, and I help people and business create amazing things and solve tough challenges.
I do so with a combination of scientific thinking, behavioral science expertise, and creative intuition. My personal approach is "scientific mind, artistic heart" and you can read a brief summary of the philosophy and associated professional services here.
I am a behavioral scientist (PhD, Duke University), a former professor (Oregon University), professional designer and researcher (Netflix, Disney, UnitedHealth) and currently chief creative at Tingen and chief scientist at On Your Feet.
Whether through a professional service or online guide, I hope to help you make something quite amazing.
When you start with science, you start very
close to the finish line of a great idea.
On Your Feet has launched The Distributed Way, a set of professional services you see here and a set of sometimes serious, sometimes silly, and always scientific guides you can read here.
All my HIVEs are now listed here. These are High-Interactive-Virtual-Experencie versions of all my talks, ideations, and trainings including the popular "The Science of Cool," "Start With Science," "Design Like Disney," and more.
The Psychology of Now is a guide to how people's minds in 2020 and how everything they do, work, and buy is influenced by their unmet psychological needs for structure, connection, and positive emotions.
It's official, next year, Hiduke will be launching! This will be my full scientific and creative firm/mission. It will be 50% professional services and 50% an open public education. It will all be organized around "missions" like Start With Science, Time for a Story, Future Media, and Everything is Psychology.
The research we should all be thinking about right now.