Start With Science

Mission: Everything we do should start with the relevant science. From that foundation, we can  be our most creative and impactful. 
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Services: As a behavioral scientist, I help people create amazing things and make important decisions by creatively applying  the most relevant behavioral sciences via Start With Science designs, collabs, audits, data,  talks, trainings, consulting, and more.

Guide: An Intro To Start With Science Ideation
My work and professional services are based in overlapping missions.  All are related to the philosophy of​ ​scientific mind, artistic heart. 

Past Clients

The Distributed Way

Mission:  To live The Distributed Way, not by recreating how we worked in the past, but to find something new, better, and joyful in our distributed world. 
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Services:  In collaboration with On Your Feet, we offer high level consulting and strategy for distributed work, as well as facilitating and designing ideations, trainings, team work, internal comms, and "moments of joy."  ​Our two unique mantras are: make it fun and get the science right. 
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Guides: The Distributed Way and The Mini Toolkit V1
"Troy is one of my favorite people to work with."
Dan Ariely
Duke University Behavioral Economist, Author, My Dissertation Advisor
Office Hours

Mission: Every problem is a psychology problem, so we always should be guided by relevant psychological science.

Service: Office Hours are regular guiding chats with Tingen's  PhD strategy and design psychologists. We make sure all you do, decide, and design is informed by the best behavioral and psychological sciences. 
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Guides: ​The Psychology of Now: For Business
Action Ready Academia

Mission: To publish behavioral science academic research and design education that is A) action ready, and B) immediately helpful to an expert designer or leader. 
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Services: Academic papers and design of academic classes that tool-ify science and produce insights that empower you to be creative and decide.

Guides: Applying Solution Aversion, Vice-Virtue Bundles, Subjective Consumer Enjoyment 
Time for a Story

Mission: To always take time for a story in everything we do — and participate in every level of story: writing, listening, and discussing.

Services: Talks, trainings, and ideations that use the power of story, including "Start With Science" and "Business Fables," or teach the power of story, including "Flash Write" and "The Destiny Narrative." 

Guides: Coming soon The Business Fables podcast.
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
HIVEs w/ Dr. Troy Campbell 

​Mission: To use and promote the concept of Highly Interactive Virtual Experiences (HIVEs) to teach, ideate, and train, especially around science and creative topics. 

Service: ​In collaboration with On Your Feet, I offer a full list of HIVEs. These  are HIVE versions of all my talks, ideations, MBA classes, and trainings, including the popular Engaged, Super Story, Design Like Disney, The Science of Cool, Start With This Science, and more.

Guides: Why We Teach Tools and IKEA Effect for Ed
Science Minded 

Mission: ​To help  people think like a scientist with logic and evidence, while maintaining room for intuition.
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Services: I help leaders, decision makers, and teams sharpen their thinking by helping them approach their challenges with science mindedness, via office hours, trainings, and consulting. 
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Guides: Podcast episode. More in public events 2021, like The Science Minded Life. 
Welcome to Team Science 

Mission: To show that Team Science is fighting a weird battle: it is a battle we only win when most of the people we think of as “against us” join us. 

Services: Using a "radical, but welcoming" approach, I work with Frank and CSI to  produce guides, consulting, and cons.

Guides: Solution Aversion and Welcoming to Team Science, Re-Labeling Denial, Flight From Facts, The Right Way to Tell Someone They Are Wrong,
"Solution Aversion is one of the most important ideas to understanding today's political divide and science denial." 
Cass Sunstein 
Regulatory Czar of the Obama Administration
Re-Data 

Mission: To re-analyze, re-think, and re-imagine one's data with the scientific rigor and the intuition-inviting nature of hypothesizing. 
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Services: Provide nearly novel instant insights for one's data strategy, as well as long term plans to improve data via  re-analyses, coaching, and training. 

Guides: coming in 2021. 
The 101 of Everything

Mission: The quest to understand the 101 of everything because when you understand the 101 of anything, it helps you with everything. 

Service: I do fun general interest trainings in behavioral science, from happiness to story, to designing theme park rides, to bias, to memory, to the science of cool, because learning the basics of anything, especially in psychology and behavior, will help you understand everything else at work better.

Guide:  I hosted the Oregon Business 1O1 Podcast on this general mission across business topics.
"Troy has the super skill to turn science into tools."
Brad Robertson​
Owner of On Your Feet
Hello,

​My name is Troy,  I am a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), now professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth) and currently chief creative at Tingen and chief scientist at On Your Feet.

I believe everything can be awesome when you start with the right science and follow with the right creative process, and I hope one of my services or guides can help you make something awesome and impactful.


Enthusiastically,
  Troy Campbell
When you start with science, you start​ very
close to the  finish line of a great idea.​
New Hiduke Design Foundations 
For Stories, Lyrics, Media, and Experiences
Hiduke puts together fundamental truths about people and artistically builds from them in business practical ways to create innovative and unique Design Foundations for entertainment content.

From a series called "Villain Speeches," to a design for a video crowd sourced movie, to lyric foundations for country and pop music, as well intellectual content like "The Logic Show" and "1O1" designs, Hiduke is the scientific mind, artistic heart, business focused approach at its most creative.