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I help people create and learn amazing things. Hello, I am a behavioral scientist (PhD, Duke), former marketing professor, Disney Imagineer, art, film, and psychology scholar, professional designer and researcher, and currently chief scientist at On Your Feet and unstuck. A few years ago, I quit academia to work more directly with smart people, creating real things, and having a joyous time doing so. |
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Selected Past Clients
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My work and missions are based around the wholistic philosophy of scientific mind, artistic heart, business sensibility. |
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Start With Behavioral Science
Mission: Always start with the relevant behavioral science. From that foundation, you can be your most strategic and creative. Services: Start With Science design, strategy, and trainings. Guides: Overview |
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Action Ready Academia
Mission: We should produce academic work that drives action and informs conversation. Services: I produce research and tools that guide discussion and empower people to be informed and creative. Guides: Cartoons + Science, Applying Solution Aversion, Vice-Virtue Bundles, Consumer Enjoyment, ACE |
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Behavioral Science +
Mission: My colleagues and I are behavioral scientists, plus so much more and that plus makes the difference. Service: Behavioral Science + is what agencies and advanced teams really need: behavioral science + expertise in design + strategy + culture + art + experience + logic + data + more, Guides: Define + Apply Design |
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"Troy has the super ability to turn science into tools."
Brad Robertson
On Your Feet Partner
Brad Robertson
On Your Feet Partner
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ACE
Mission: A model that states great teams, friendships, and partners take the time to Acknowledge, Connect, and Explore, and has become increasingly important in the virtual world. Services: With On Your Feet, we offer ACE Programs and ACE Experiences for virtual teams and organizational culture. Guides: Science of ACE, The ACE Toolkit |
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HIVE Training
Mission: Highly Interactive Virtual Experiences (HIVEs) turn the virtual into amazing spaces for training. Service: In collaboration with On Your Feet, we design and deliver HIVEs including a full list of science based HIVEs including Engaged, Super Story, and Design Like Disney. Guides: Story of First HIVE, Why Teach Tools |
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"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
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Science Minded
Mission: To help people think like a scientist with logic and evidence, while maintaining room for intuition. Services: I help leaders, decision makers, and teams sharpen their thinking and sometimes data via office hours, trainings, and consulting. Guides: Podcast episode. |
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Welcome to Team Science
Mission: To get more people to join Team Science. Services: Academic Research and collaborations with Frank and CSI to produce guides, activism consulting, and initiatives. Guides: Solution Aversion, Welcoming, Flight From Facts, How to Correct Someone |
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"Solution Aversion is one of the most important ideas to understanding today's political divide and science denial."
Cass Sunstein
Harvard Professor, Obama Administration Advisor
Cass Sunstein
Harvard Professor, Obama Administration Advisor
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Hello, I am a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and currently chief scientist at On Your Feet. I believe everything can be amazing when you start with the right science and follow with the right creative process. I hope one of my professional services or public guides can help you make something awesome and impactful. Enthusiastically, Troy 
When you start with science, you start very
close to the finish line of a great idea. |
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