​My philosophy is scientific mind, artistic heart, and I use it to design and help people create and learn amazing things.

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I am a behavioral science PhD, designer, former Disney Imagineer, marketing professor, art, film, and psychology scholar, and the chief scientist at On Your Feet.
My teams widely apply the scientific mind, artistic heart. 

We have designed powerful experiences for Disney, UX for Netflix, innovation at Nike, habits for United Health, story for Way-B, culture for Apple, behavioral research for Microsoft, events for Comic-Con, persuasion tactics for activists, and much more. Case studies and project insights can be found at OYF and unstuck.
In shops and talks, I share original and transformative ideas from the scientific mind, artistic heart approach. 

I help designers create better with Start With Science, The Science of Cool, The Psychology of Disney Rides, Fun Theory, ​and Story Science; ​ scientists act more creativily with Creative Behavioral Science, leaders act more effectively and logically with Clearest Communication ​and Science Mindedness; activists change minds with Debiasing and Welcome to Team Hero; and analysts re-imagine their research with Re-Data.
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​My colleagues and I produce academic research and learning experiences that guide and empower people.

Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of the last years.

OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to world's most innovative companies. 

We do this through the most engaging and impactful experiences for design, consulting, culture, strategy, and skills training. I serve as the chief scientist.


We believe smart people don't need you to solve their problems, they just need something special to get them unstuck.
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​Unstuck is a unique two-person firm made to work directly, efficiently, and joyfully with you. We use innovative a-sync consulting, power sessions, and our broad expertises to get you moving forward in just a few minutes or a few hours.
Everyday, I have the joy of helping many different people cross the finish lines to new and powerful ideas.

I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. 
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Enthusiastically,
 -Troy-
"Troy has the super power to turn science into usable tools." 
Brad Robertson
 On Your Feet Partner
"The Most Discussed Academic Articles of the Year"
Altmetric
#13 and #86
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia
​Founder of Way-B
"Solution Aversion is one of the most important ideas to understanding today's political divide." 
Cass Sunstein 
Harvard Professor
​Obama Admin Regulatory Czar
art by Gary Hirsch