​My philosophy is scientific mind, artistic heart, and I use it to help people create and learn amazing things.

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I am a behavioral science PhD, designer, former Disney Imagineer, marketing professor, art, film, and psychology scholar, and now the chief scientist at On Your Feet and partner at unstuck.
My teams widely apply the "scientific mind, artistic heart."

We have designed powerful experiences for Disney, UX for Netflix, communications at Nike, habits for United Health, story for Way-B, culture for Apple, research for Microsoft, events for Comic-Con, tactics for activists, and much more.

Read case studies and deep insights at OYF and unstuck.
In shops and talks, I share original and transformative ideas from the scientific mind, artistic heart approach. 

I help designers create better with The Science of Cool, The Psychology of Disney Rides, Fun Theory, ​and Story Science; ​ leaders act more logically and creatively with Clearest Communication ​and Science Mindedness; activists change minds with Debiasing and Welcome to Team Hero; and analysts completely re-imagine their research with Re-Data.
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​My colleagues and I produce academic research and learning experiences that guide and empower people.

Our recent behavioral science research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed papers of the last years.

At On Your feet, we bring more joy, less fear, and better results to the world's most innovative companies.
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OYF is a unique collision of business, art, and science known for having the most engaging and impactful experiences for design, consulting, culture, strategy, and training.

I serve as the chief scientist at OYF and focus on clients' marketing, vision, story, and product as well as their org culture, creativity, and employee experience.


We help smart people and great businesses get unstuck with power and joy.

​Unstuck is a unique two-person firm made to work directly, efficiently, and joyfully with you. We use innovative a-sync consulting, power sessions, and our broad expertises to get you moving forward in just a few minutes or a few hours.
Everyday, I have the joy of helping many different people cross the finish lines to new and powerful ideas.

I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. 
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Enthusiastically,
 -Troy-
"Troy has the super power to turn science into usable tools." 
Brad Robertson
 On Your Feet Partner
"The Most Discussed Academic Articles of the Year"
Altmetric 2020
#13 and #86
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
"Solution Aversion is one of the most important ideas to understanding today's political divide." 
Cass Sunstein 
Harvard Professor
​Obama Admin Regulatory Czar
art by Gary Hirsch