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Everything can be awesome with behavioral science, design, and creativity. |
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Selected Past Clients
My work is based around missions and the philosophy of
scientific mind, artistic heart, business sensibility.
scientific mind, artistic heart, business sensibility.
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Start With Behavioral Science
Mission: Always start with the relevant behavioral science. From that foundation, you can be your most strategic and creative. Services: Start With Science design, strategy, and trainings. Guides: Overview |
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"Troy is one of my favorite people to work with."
Dan Ariely
Duke University Behavioral Economist, Author
My Dissertation Advisor
Dan Ariely
Duke University Behavioral Economist, Author
My Dissertation Advisor
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Action Ready Academia
Mission: We should produce academic work that drives action and informs conversation. Services: I produce research and tools that guide discussion and empower people to be informed and creative. Guides: Cartoons + Science, Applying Solution Aversion, Vice-Virtue Bundles, Consumer Enjoyment, ACE |
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Behavioral Science +
Mission: To become what people, clients, and the world really needs with Behavioral Science + expertise in: design + strategy + culture + art + experience + logic + data + more, Service: Behavioral Science + is what agencies and advanced teams really need to use the science. We promise "We are behavioral scientists, plus so much more" and that plus makes the difference. Guides: Define + Apply Design |
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"Troy has the super ability to turn science into tools."
Brad Robertson
Owner of On Your Feet
Brad Robertson
Owner of On Your Feet
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The ACE Model
Mission: A model that states great teams, friendships, and parters take the time to Acknowledge, Connect, and Explore, and has become increasingly important in the virtual world. Services: With On Your Feet, we offer ACE Programs and ACE Experiences for virtual teams and organizational culture. Guides: Science of ACE, The ACE Toolkit |
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HIVE Training
Mission: Highly Interactive Virtual Experiences (HIVEs) turn the virtual into amazing spaces for training. Service: In collaboration with On Your Feet, we design and deliver HIVEs including a full list of science based HIVEs including Engaged, Super Story, and Design Like Disney. Guides: Story of First HIVE, Why Teach Tools |
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"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
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Science Minded
Mission: To help people think like a scientist with logic and evidence, while maintaining room for intuition. Services: I help leaders, decision makers, and teams sharpen their thinking and sometimes data via office hours, trainings, and consulting. Guides: Podcast episode. |
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Welcome to Team Science
Mission: To get more people to join Team Science. Services: Academic Research and collaborations with Frank and CSI to produce guides, activism consulting, and initiatives. Guides: Solution Aversion, Welcoming, Flight From Facts, How to Correct Someone |
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"Solution Aversion is one of the most important ideas to understanding today's political divide and science denial."
Cass Sunstein
Harvard Professor, Obama Administration Advisor
Cass Sunstein
Harvard Professor, Obama Administration Advisor
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Hello, I am a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and currently chief scientist at On Your Feet. I believe everything can be amazing when you start with the right science and follow with the right creative process. I hope one of my professional services or public guides can help you make something awesome and impactful. Enthusiastically, Troy 
When you start with science, you start very
close to the finish line of a great idea. |
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Hiduke
A mission to apply behavioral science to most creative parts of business and art.
This mission puts together fundamental truths about people and then artistically builds from those truths in business practical ways to create innovative and unique guides, like "The Meta-Modern Consumer," as well original Design Foundations. Design Foundations include a series called "Villain Speeches," a design for a video crowd sourced movie, lyric foundations for country and pop music, and intellectual content, like "The Logic Show," and "1O1" designs. Coming Mid 2021 |
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