​I work on the bridges between behavioral science, creativity, and business. 

Past Clients

My work is based around missions and the philosophy of​  ​
​ scientific mind, artistic heart, business sensibility. 
Start With Science

Mission: ​ Whenever you are designing for people, you should start with the relevant behavioral science. From that foundation, you can be your most strategic, precise, and creative.
​
Services: Start With Science Design, Ideations, & Trainings.

Guides: ​Overview
"Troy is one of my favorite people to work with."
Dan Ariely
Duke University Behavioral Economist, Author
My Dissertation Advisor
Define + Apply Design
​
Mission: The Define + Apply method begins with fundamental truths about people and then artistically builds from those truths in business practical ways to produce powerful and unique results.
​
Service: I help others deeply define the relevant "Start With Science" and apply it at every step of strategy and design.
​
Guides: ​The Psychology of Now: For Business
Action Ready Academia

Mission:  There should be more academic publications, talks, and trainings that are action ready. 
​
Services: I produce research, guides, and classes that tool-ify science and empower you to be creative and decide.

Guides: Cartoons + Science, Applying Solution Aversion, Vice-Virtue Bundles, Subjective Consumer Enjoyment 
"Troy has the super ability to turn science into tools."
Brad Robertson​
Owner of On Your Feet
The Distributed Way

Mission:  To create The Distributed Way by finding a new, better, and joyful way forward in our distributed world. 
​
Services:  With On Your Feet, we offer consulting and science based strategy for distributed work, as well as facilitate and design ideations, trainings, team work,  and "moments of joy."  ​
​
Guides: The Distributed Way and The Mini Toolkit V1
HIVEs

​Mission:  Highly Interactive Virtual Experiences (HIVEs) turn the virtual into amazing spaces for training, ideation, and experience. 

Service: ​In collaboration with On Your Feet, we design and deliver HIVEs. I offer a full list of HIVEs on my favorite topics, like Engaged, Super Story, Design Like Disney, and Instant Ideation. 

Guides: Story of First HIVE,  Why Teach Tools,  IKEA Effect
Time for a Story

Mission: To always take time for a story in everything we do — because story helps us design, dream, and learn.

Services: My work uses  or teaches the power of story, including "Flash Write," "Business Fables," and "The Destiny Narrative." 

Guides: ​See stories in  STTP Videos. The Business Fables podcast coming 2021.
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia, Founder of Way-B
Science Minded 

Mission: ​To help  people think like a scientist with logic and evidence, while maintaining room for intuition.
​
Services: I help leaders, decision makers, and teams sharpen their thinking via office hours, trainings, and consulting. 
​
Guides: Podcast episode. More events soon, like Science Minded Life. 
Welcome to Team Science 

Mission: To help Team Science  win battles by getting more people to join team science. 

Services: Produce academic research and work with Frank and CSI to  produce guides, consult, and plan cons.

Guides: Solution Aversion & The Welcoming to Team Science, Re-Labeling Denial, Flight From Facts, How to Correct.
"Solution Aversion is one of the most important ideas to understanding today's political divide and science denial." 
Cass Sunstein 
Harvard Professor, Advisor Obama Administration
Re-Data 

Mission: Completely re-imagine your data with the rigor of academic science and the creativity of design thinking.
​
Services: "Invisible Fruit" and other methods are used to get more from your data instantly and long term. 

Guides: Laser Sample
"No one has ever analyzed data like that at Netflix"
Grace Jackson
Netflix Consumer Insights 

​Hello,

​I am a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and currently chief scientist at On Your Feet.

I believe everything can be amazing when you start with the right science and follow with the right creative process. I hope one of my professional services or public guides can help you make something awesome and impactful.


Enthusiastically,
     Troy
When you start with science, you start​ very
close to the  finish line of a great idea.​
Hiduke
A mission to apply behavioral science to most creative parts of business and art.

This mission puts together fundamental truths about people and then artistically builds from those truths in business practical ways to create innovative and unique guides, like "The Meta-Modern Consumer," as well original Design Foundations.

Design Foundations include a series called "Villain Speeches," a design for a video crowd sourced movie, lyric foundations for country and pop music, and intellectual content, like "The Logic Show," and "1O1" designs. 


Coming 2021