I use a scientific mind, artistic heart approach to help people create and learn amazing things.
My teams widely apply the scientific mind, artistic heart.

  We have designed for Disney Park experiences,  Netflix UX, Nike culture,  Google brand, Way-B story, and many more. Selected studies at OYF.
In shops and talks, I help . . .
DESIGNERS create and innovate better 

LEADERS decide and guide better 

COMMUNICATORS engage and tell story better 

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​My colleagues and I produce academic research and learning experiences that guide and empower people.

Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.



OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies. 

​I serve as the chief scientist, leading distinct approaches to innovation, design, and story.
Every week, I have the joy of helping many different people cross the finish lines to new and powerful ideas.

I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. 
​
Enthusiastically,
 -Troy-
"Troy has the superpower to turn science into usable tools." 
Brad Robertson
 On Your Feet Partner
"The most discussed science articles of the year."
Altmetric
#13 and #86
"Brilliant research."
Adam Grant
Wharton Professor, author of Think Again​
"Troy's work for us was fundamental and brilliant."
Michael Crooke
Former CEO of Patagonia
​Founder of Way-B
"Solution Aversion is one of the most important ideas to understanding today's political divide." 
Cass Sunstein 
Harvard Professor,  Co-author of Nudge 
​Obama Admin Regulatory Czar
art by Gary Hirsch