Troy H Campbell
  • Scientific Mind, Artistic Heart
  • Start With Science
  • About
  • Contact
  • Scientific Mind, Artistic Heart
  • Start With Science
  • About
  • Contact
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YOUR CART

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I use a scientific mind, artistic heart approach to help people create and learn amazing things.
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My teams widely apply the scientific mind, artistic heart.

  We have designed for Disney Park experiences,  Netflix UX, Nike culture,  Google brand, Way-B story, and many more. Case studies at OYF and unstuck.
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In shops and talks, I help . . .
DESIGNERS create better with  The Science of Cool, Psychology of Disney, Fun Theory, Story Science, Meta-Modernism, Super Signals, and Start With Science Design.​
SCIENTISTS be more creative with Creative Behavioral Science and Better Methods.
​LEADERS act more effectively with Clearest Communication ​and Science Mindedness.
​ACTIVISTS change minds with Debiasing and Welcome to Team Hero.​
ANALYSTS re-imagine their research with Re-Data.
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​My colleagues and I produce academic research and learning experiences that guide and empower people.


Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.


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OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies. 

​I serve as the chief scientist, leading unique approaches to innovation, story, culture, and skills training. 
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Unstuck is a unique micro firm made to be efficient and joy.

 We believe that most of the time smart people don't need you to solve their problems, they just need "something special" to get them unstuck and moving forward. In very short sessions and engagements, we aim to be this something special.
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Every week, I have the joy of helping many different people cross the finish lines to new and powerful ideas.

I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. 
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Enthusiastically,
 -Troy-
"Troy has the superpower to turn science into usable tools." 
Brad Robertson
 On Your Feet Partner
"The most discussed science articles of the year."
Altmetric
#13 and #86
"Troy's work for us was fundamental and brilliant."
Michael Crooke

Former CEO of Patagonia
​Founder of Way-B
"Solution Aversion is one of the most important ideas to understanding today's political divide." 
Cass Sunstein 
Harvard Professor
​Obama Admin Regulatory Czar
art by Gary Hirsch