My teams widely apply the scientific mind, artistic heart.
We have designed for Disney Park experiences, Netflix UX, Nike culture, Google brand, Way-B story, and many more. Selected studies at OYF.
We have designed for Disney Park experiences, Netflix UX, Nike culture, Google brand, Way-B story, and many more. Selected studies at OYF.
In shops and talks, I help . . .
DESIGNERS create and innovate better
LEADERS decide and guide better
COMMUNICATORS engage and tell story better
LEADERS decide and guide better
COMMUNICATORS engage and tell story better
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies.
I serve as the chief scientist, leading distinct approaches to innovation, design, and story.
I serve as the chief scientist, leading distinct approaches to innovation, design, and story.
"Troy has the superpower to turn science into usable tools."
Brad Robertson On Your Feet Partner "Brilliant research."
Adam Grant Wharton Professor, author of Think Again |
"Troy's work for us was fundamental and brilliant."
Michael Crooke Former CEO of Patagonia Founder of Way-B "Solution Aversion is one of the most important ideas to understanding today's political divide."
Cass Sunstein Harvard Professor, Co-author of Nudge Obama Admin Regulatory Czar |
art by Gary Hirsch