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I use a scientific mind, artistic heart approach to help people create and learn amazing things.
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My teams widely apply the scientific mind, artistic heart.
We have designed for Disney Park experiences, Netflix UX, Nike culture, Google brand, Way-B story, and many more. Selected studies at OYF.
We have designed for Disney Park experiences, Netflix UX, Nike culture, Google brand, Way-B story, and many more. Selected studies at OYF.
In shops and talks, I help . . .
DESIGNERS
create better with The Science of Wow, The Psychology of Fun, and Start With Science.
COMMUNICATORS
connect and engage with Story Science, Micro-Stories, and Welcome to Team Hero.
LEADERS
act more effectively with Science Mindedness, Invisible Fruit, and ACE Leadership.
create better with The Science of Wow, The Psychology of Fun, and Start With Science.
COMMUNICATORS
connect and engage with Story Science, Micro-Stories, and Welcome to Team Hero.
LEADERS
act more effectively with Science Mindedness, Invisible Fruit, and ACE Leadership.
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My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies.
I am the chief scientist, leading distinct approaches to innovation, design, and story.
I am the chief scientist, leading distinct approaches to innovation, design, and story.
Every week, I have the joy of helping many different people cross the finish lines to new and powerful ideas.
I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. Enthusiastically, -Troy- |
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"Troy has the superpower to turn science into usable tools."
Brad Robertson On Your Feet Partner "Brilliant research."
Adam Grant Wharton Professor, author of Think Again |
"Troy's work for us was fundamental and brilliant."
Michael Crooke Former CEO of Patagonia Founder of Way-B "Solution Aversion is one of the most important ideas to understanding today's political divide."
Cass Sunstein Harvard Professor, Co-author of Nudge Obama Admin Regulatory Czar |
art by Gary Hirsch