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I use a scientific mind, artistic heart approach to help people create and learn amazing things.
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In shops and talks, I help . . .
DESIGNERS
create better with The Science of Cool, The Psychology of Fun, and Start With Science.
LEADERS
act more effectively with Science Mindedness, Invisible Fruit, and ACE Leadership.
COMMUNICATORS
connect and engage with Story Science, De-biasing, and Welcome to Team Hero.
SCIENTISTS
innovate better and get more from data samples with Re-Data.
create better with The Science of Cool, The Psychology of Fun, and Start With Science.
LEADERS
act more effectively with Science Mindedness, Invisible Fruit, and ACE Leadership.
COMMUNICATORS
connect and engage with Story Science, De-biasing, and Welcome to Team Hero.
SCIENTISTS
innovate better and get more from data samples with Re-Data.
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My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies.
I serve as the chief scientist, leading unique approaches to innovation, design, and story.
I serve as the chief scientist, leading unique approaches to innovation, design, and story.
Unstuck is a micro firm made to be direct and joyful.
Sometimes people need a lot of help. But most of the time people just need "something special" to get them unstuck and moving forward. We aim to be this something special with power sessions and advising.
Every week, I have the joy of helping many different people cross the finish lines to new and powerful ideas.
I hope that one of my firms, talks, guides, or academic papers can help you create something amazing. Enthusiastically, -Troy- |
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"Troy has the superpower to turn science into usable tools."
Brad Robertson On Your Feet Partner |
"Troy's work for us was fundamental and brilliant."
Michael Crooke Former CEO of Patagonia Founder of Way-B "Solution Aversion is one of the most important ideas to understanding today's political divide."
Cass Sunstein Harvard Professor Obama Admin Regulatory Czar |
art by Gary Hirsch