In shops and talks, I help . . .
DESIGNERS create better with The Science of Cool, Psychology of Disney, Fun Theory, Story Science, Meta-Modernism, Super Signals, and Start With Science Design.
SCIENTISTS be more creative with Creative Behavioral Science and Better Methods.
LEADERS act more effectively with Clearest Communication and Science Mindedness.
ACTIVISTS change minds with Debiasing and Welcome to Team Hero.
ANALYSTS re-imagine their research with Re-Data.
SCIENTISTS be more creative with Creative Behavioral Science and Better Methods.
LEADERS act more effectively with Clearest Communication and Science Mindedness.
ACTIVISTS change minds with Debiasing and Welcome to Team Hero.
ANALYSTS re-imagine their research with Re-Data.
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
My colleagues and I produce academic research and learning experiences that guide and empower people.
Our recent research papers on solution aversion, norms, passion, and bias have been ranked as the some of the most discussed psychology papers of recent years.
OYF is a collision of business, art, and science that brings "more joy, less fear, and better results" to innovative companies.
I serve as the chief scientist, leading unique approaches to innovation, story, culture, and skills training.
I serve as the chief scientist, leading unique approaches to innovation, story, culture, and skills training.
"Troy has the superpower to turn science into usable tools."
Brad Robertson On Your Feet Partner |
"Troy's work for us was fundamental and brilliant."
Michael Crooke Former CEO of Patagonia Founder of Way-B "Solution Aversion is one of the most important ideas to understanding today's political divide."
Cass Sunstein Harvard Professor Obama Admin Regulatory Czar |
art by Gary Hirsch